20 Steps to Becoming a Successful Makeup Artist

 

The most asked question I get is, "What are the steps you took to become successful?".  This is always a loaded question for me because I could never appropriately list the fear, the worry, and the sheer determination over the last 15 years into a series of steps, but if I sit down and think of all the things that I have done to get me to where I am now, this is a pretty good start!

20 steps to becoming a successful makeup artist (or how to become successful at anything!)

1. It’s not as glamorous as it looks

Just know that there will be long hours, long nights and hard work, nothing good ever comes easy.

2. Learn everything you possibly can

Do makeup on everyone you know, volunteer, read books, watch videos….practice, practice, practice!

3. Find a mentor

And be willing to pay for that mentor!  If you find someone who is great and want to know how they became successful, chances are there are others who feel the same way, and when someone is running a business they cannot be a mentor to everyone.

4. Create a clear vision

Create your big picture even if it seems totally out of reach right now.

5. Know that there will be setbacks

You will hear the word “no” and things will not always work out the way you want.  Through the years, I personally have had interviews with Stila, with a spa, and with a salon and I didn’t get hired by any of them but it pushed me to keep going.  If I had gotten any of those jobs I probably wouldn’t be where I am today.

6. Learn to take risks

You can’t do anything great by staying in your comfort zone.  You have to learn to face your fear and know that it’s going to be okay.

7. Buy the best you can afford

You will not attract high end clients with cheap makeup and subpar work!  Yes everyone loves a great deal and there are great drugstore products, but if you skimp on your education and on your kit, you are skimping your clients.

8. Put your money where it counts

It’s imperative that you define your brand.  Have a logo designed, build a website that is exactly “you”.  Build your brand and you will attract the clients that are perfect for you.

9. If your clients can’t find you they can’t hire you

Learn SEO and how to use social media to build your brand.

10. Find your niche

It is so important to learn who your client is and why they buy from you.  Once you find your niche client, tailor every decision you make with that client in mind.

11. Know your worth

No one starts out getting top dollar but don’t undercut yourself and your industry, it hurts everyone.  If you aren’t sure what to charge, it’s better to ask than to take an uneducated guess.

12. Build your community

Find other makeup artists in your area and form relationships with vendors.  Also, look outside of your area for others doing the same thing you are, they are great resource to bounce ideas off of and get feedback from.

13. Use goal setting to create your steps

Once you have created your vision use goal setting to break it down into steps.  Each year when you accomplish a goal, set a bigger goal, and each goal accomplished will get you closer to your vision.

14. Build your portfolio

Take pictures of your work even if you don’t think it’s so great, you can use the images as a tool to critique your work and improve it.  In the beginning do “for trade” work and collaborate with other vendors on styled photo shoots.

15. Own up to your mistakes

Stay humble, know that you aren’t going to know everything all the time, and be willing to take constructive criticism.

16. Stay true to your personal style

Don’t be swayed by the latest trends.  Find your style, define it, and perfect it.

17. Give 100% all the time

Be on time, put your clients first, leave your drama at the door, and always put your best face forward.  Your clients don’t care if you are having a bad day they have paid for a service and you are there to deliver it.

18. Know your role

Do not walk all over somebody else to get to the front of the line, karma is a bitch.  Get into the industry for the right reasons, if your main goal is fame and fortune, you are in for a rude wakeup call.  You must be there to serve your clients, your industry, and always remember your character is everything.

19. Be willing to change

Listen to your clients.  After doing traditional makeup for 12 years I was listening to the needs (more like demands!!) of my clients when I decided to learn how to airbrush foundation.  When the tides are changing, if you aren’t willing to listen and change when needed, you will get left behind.

20. Define your own level of success

Everyone’s ultimate vision is different and you have to define what is best for you.  I personally hate to travel without my family so I’m not going to be jet setting across the world for work, but for someone else traveling and seeing the world is a perfect life for them.  From the very beginning, design your life to be what is best for you and always keep your ultimate vision in the forefront of your mind.

 

To be successful in anything you have to have determination, perseverance, and an intense passion.  You have to believe that you have something to offer that is different than anybody else.  Know that nobody owes you anything and you have to be willing to work for it.  Go the extra mile and do what others aren’t willing or don’t want to do. 

Success is just doors that lead from one opportunity to another.  Keep opening doors and one day you will look back and see a hallway of opportunities!

xo,

Kim

 

Copyright 2017 Makeup By Kim Porter. All Rights Reserved.